Celebrity Jewelry Ā· Runway Report
Kylie Jenner made a surprise Victoria's Secret runway debut in a $50 million Fantasy Bra by Jacob & Co. It was set with 4,410 diamonds around a 75.54-carat fancy vivid yellow radiant cut. Here's every detail of the piece, and how to wear its diamond shapes in your everyday jewelry.
01 Ā· The Moment
Kylie Jenner's Surprise Fantasy Bra Debut
On October 18, 2026, the Victoria's Secret Fashion Show at Sony Pictures Studios in Culver City brought back one of fashion's most famous traditions: the Fantasy Bra. It was the first new one since 2018. The surprise was who wore it. Kylie Jenner walked her first Victoria's Secret runway in it.
She paired the bra with towering white feathered wings, a shimmering white mini skirt, clear mules and stacked bracelets. The look kept everything else pale and soft, so the attention went to one place: a 75.54-carat fancy vivid yellow radiant cut diamond at the center, surrounded by more than four thousand white diamonds.
White wings, a pale mini skirt and one 75.54-carat yellow diamond doing all the talking
Within hours it was one of the most searched jewelry moments of the year. Shoppers weren't asking how to buy a $50 million bra. They wanted to know what the shapes were, why the yellow stone looked so striking, and how to get that effect in a ring, necklace or bracelet.
02 Ā· Inside the Bra
The $50 Million Fantasy Bra, Spec by Spec
This is a fully engineered piece of high jewelry. Here is what went into it, as reported by Jacob & Co. and Victoria's Secret.
The 75.54ct fancy vivid yellow radiant, flanked by two round brilliants
Mixed-shape accents and a diamond fringe built to swing with every step
āWe wanted to create the most spectacular Fantasy Bra ever made, but value alone was never enough.ā
03 Ā· How It Was Made
1,000 Hours, 15 Artisans, Zero Fabric
Arabo has said three things guided the design: the variety and placement of the diamonds, how the piece reflects light, and how the stones move on the body. The making followed the same priorities.
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01
Shape on the form
Artisans hand-cut a flexible chipboard model and fitted it on a bust form to map how the piece would sit and move.
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02
Translate to CAD
That model became a digital CAD design, with each component drawn individually.
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03
Cast in 18k gold
About 3,218 components were cast with the lost-wax method, then cleaned, filed and hand pre-polished.
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04
Articulate for movement
Inspired by Jacob & Co.'s Rare Touch collection, the gold structure is linked to move with the body instead of sitting rigid.
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05
Set every stone
Large diamonds sit in round prong and eagle claw settings to show as much stone as possible. Bezels secure stones where the piece moves most, and pavƩ fills the gaps.
04 Ā· Shop the Shapes
Every Diamond Shape in the Fantasy Bra, and How to Wear It
The bra mixes shapes on purpose, so each one catches light differently as it moves. Here are those shapes as you can wear them, all set with IGI certified lab grown diamonds and made to order in gold or platinum.
Shape 01 Ā· The Centerpiece
Fancy Vivid Yellow Diamonds
In the braA 75.54-carat radiant cut fancy vivid yellow diamond sits at the center of the bra, the single stone every camera found first.
A yellow diamond reads warm, sunny and unmistakably confident. It is the easiest way to borrow the Fantasy Bra's signature moment, especially set in yellow gold or framed by white diamonds for contrast.
Fancy Yellow RingVelvique Yellow Square Emerald Three StoneShop Now
Fancy Yellow RingOraviquea Yellow Elongated Cushion Three StoneShop Now
Fancy Yellow RingNorentique Yellow Oval SolitaireShop Now
Fancy Yellow Ring3.01ct Yellow Marquise SolitaireShop Now
Shape 02 Ā· The Composition
Three Stone Settings
In the braThe yellow center is flanked by two round brilliant white diamonds totaling 11.85 carats.
A colored center between two white side stones is the classic three stone formula. It adds width and balance, and it carries the meaning of past, present and future.
Three Stone RingArvoria Yellow Oval Three StoneShop Now
Three Stone RingLunarae Yellow Cushion Three StoneShop Now
Three Stone RingGenvira Round Three StoneShop Now
Three Stone Ring2.30TCW Radiant Three StoneShop Now
Shape 03 Ā· The Cut
Radiant Cut Diamonds
In the braJacob & Co. chose a radiant cut for the 75.54-carat centerpiece.
The radiant combines the clean, cropped-corner outline of a step cut with brilliant faceting. You get crisp geometry and serious fire in the same stone, which is why it photographs so well under runway lights.
Engagement RingHaloria Radiant SolitaireShop Now
Engagement Ring2.50ct East West Radiant BezelShop Now
Engagement Ring2.52TCW Radiant Hidden HaloShop Now
Pendant NecklaceRyloria Radiant PendantShop Now
Shape 04 Ā· The Drop
Pear Shaped Diamonds
In the braPear diamonds are among the shapes used across the bra's articulated structure.
A pear's rounded top and tapered point create natural movement and a lengthening line. As a solitaire or a pendant, it brings the same fluid, dropping-light effect.
Engagement RingZorevique Pear SolitaireShop Now
Engagement Ring1.85ct Pear Sculptural SolitaireShop Now
Diamond NecklaceCelvoria Pear NecklaceShop Now
Pendant NecklaceRyloria Pear PendantShop Now
Shape 05 Ā· The Romance
Heart Shaped Diamonds
In the braHeart shaped diamonds are part of the bra's mix of shapes.
A heart is the most expressive cut in fine jewelry. Choose it for a pendant you never take off, or go bold with a vivid pink heart for color on top of the shape.
Engagement RingVirelisse Heart SolitaireShop Now
Fancy Pink Ring4.58TCW Vivid Pink Heart HaloShop Now
Diamond NecklaceCelvoria Heart NecklaceShop Now
Pendant NecklaceRyloria Heart PendantShop Now
Shape 06 Ā· The Flow
Oval Diamonds
In the braOval diamonds help the piece read soft and continuous as it moves.
Ovals have a soft, elongated outline and spread light across a large face for their carat weight. Ovals set end to end in a tennis bracelet give you that same continuous ribbon of light on the wrist.
Engagement RingKaelune Oval SolitaireShop Now
Engagement Ring1.50ct Oval SolitaireShop Now
Tennis BraceletOvelia Oval Tennis BraceletShop Now
Tennis BraceletBezelique East West Oval BraceletShop Now
Shape 07 Ā· The Edge
Marquise Diamonds
In the braMarquise diamonds add pointed, directional sparkle among the bra's mixed shapes.
A marquise has the longest face of any classic cut, so it looks larger than its carat weight. It brings a vintage, slightly dramatic edge to a ring or pendant.
Engagement Ring3ct Dutch Marquise SolitaireShop Now
Engagement Ring3ct Marquise Vintage SolitaireShop Now
Diamond NecklaceCelvoria Marquise NecklaceShop NowFancy Yellow Ring3.01ct Yellow Marquise SolitaireShop Now
Shape 08 Ā· The Foundation
Round Brilliant Diamonds
In the braRound brilliants frame the centerpiece, and pavƩ fills the spaces between the larger stones.
The round brilliant is cut for maximum sparkle and goes with everything. It is the foundation of any jewelry wardrobe, from a solitaire to a tennis bracelet.
Engagement RingRylisse Round SolitaireShop Now
Diamond NecklaceCelvoria Round NecklaceShop Now
Tennis BraceletVelorique Round Tennis BraceletShop Now
Tennis BraceletBezoria Round Bezel BraceletShop Now
05 Ā· Get the Movement
The Runway Effect, Made Wearable
What made the Fantasy Bra special wasn't only its stones. It moved like fabric, and a fringe of diamonds swung beneath it. Tennis bracelets and drop earrings give you the same fluid sparkle at everyday scale.
06 Ā· Runway to Real Life
How to Translate the Fantasy Bra
| On the runway | In your jewelry box | Shop |
|---|---|---|
| 75.54ct fancy vivid yellow center | A fancy yellow solitaire or three stone ring | Fancy Color Rings |
| Yellow center flanked by two rounds | A three stone ring with a colored center | Three Stone Rings |
| Articulated, fabric-like movement | A tennis bracelet with hinged links | Bracelets |
| Diamond fringe beneath the bust | Linear drop earrings | Drop Earrings |
| Bezels in high-movement areas | A bezel set ring for daily wear | Bezel Rings |
| Mixed shapes across one piece | A layered necklace or ring stack | Necklaces |
07 Ā· The Smart Way to Wear Color
Why Lab Grown Fancy Color Diamonds Make Sense
Natural fancy vivid yellow diamonds are rare, and large ones are priced as collector pieces. Lab grown diamonds have the same chemical composition, crystal structure and hardness as mined diamonds. That puts saturated yellow, pink and green stones in the sizes you actually want within reach.
- Real diamonds: Same carbon crystal, same 10 on the Mohs scale, same fire.
- IGI certified: Every Unii Jewels center diamond comes with an IGI report for shape, carat, color and clarity.
- Made to order: Choose your metal, carat and setting, or create a truly custom ring.
08 Ā· FAQ
Kylie Jenner Diamond Bra: Your Questions Answered
How much is Kylie Jenner's diamond bra worth?
Kylie Jenner's Victoria's Secret Fantasy Bra is reported to be worth $50 million. Jacob & Co. describes it as the most valuable Fantasy Bra ever made.
How many diamonds are in Kylie Jenner's Fantasy Bra?
The bra is set with 4,410 diamonds totaling about 1,373 carats, centered on a 75.54-carat fancy vivid yellow radiant cut diamond.
Who designed the 2026 Victoria's Secret Fantasy Bra?
Jacob Arabo, founder of Jacob & Co., designed the piece. Jacob & Co. was the show's official jewelry partner.
What is the yellow diamond in the Fantasy Bra?
The centerpiece is a 75.54-carat radiant cut fancy vivid yellow diamond, flanked by two round brilliant white diamonds totaling 11.85 carats.
How long did the Fantasy Bra take to make?
A team of 15 artisans spent more than 1,000 hours on it, working with about 3,218 individually designed 18k gold components.
When did Kylie Jenner wear the Fantasy Bra?
She wore it on October 18, 2026, at the Victoria's Secret Fashion Show in Los Angeles. It was her first Victoria's Secret runway walk and the first new Fantasy Bra since 2018.
Can I get a yellow diamond ring like the Fantasy Bra centerpiece?
Yes. Unii Jewels offers IGI certified lab grown fancy yellow diamonds in oval, cushion, marquise and square emerald shapes, as solitaires or three stone rings.
Are lab grown yellow diamonds real diamonds?
Yes. Lab grown fancy color diamonds are real diamonds with the same chemical and physical properties as mined diamonds. Their color is graded by independent labs such as IGI.
Your Own Fantasy Piece
Start With One Extraordinary Diamond
The Fantasy Bra drew every eye to a single remarkable stone. Choose yours in the shape and color that feel like you.
Reported details: Forbes, HELLO!, UNILAD Tech. Photography is credited to its respective rights holders. Unii Jewels is not affiliated with Victoria's Secret, Jacob & Co. or Kylie Jenner.
